PUMA® AND DUCATI - NEW PANIGALE FOOTWEAR
Inspired by PUMA’s Motorsports Tradition, the Two Iconic Brands Invent Moto Lifestyle
 The
first fruits of the PUMA®-Ducati collaboration – the Panigale – arrive
in stores this April. This exciting shoe is specifically designed by
Puma with creative insights from the Ducati Design Team. The name
itself refers to Borgo Panigale, the Bologna-city area where Ducati has
had its headquarters since 1926.
Attention to detail has always
been an important element for Ducati and with a close link to the Puma
Moto performance world – such as PUMA’s Formula 1-inspired footwear –
this shoe invents a new style for sneakers: Moto Lifestyle.
Taking
inspiration from PUMA® research on its Moto GP boots, the Panigale has
an outrigger on the forefoot which reminds of the forefoot sliders from
the Moto 1000, the competition boot, as well as an exo-skeletal support
structure in the heel to improve comfort without making the product
heavier.
Infused with Ducati-design DNA, the Panigale uses key
elements from most contemporary bike designs from the brand, and in
particular from their high performance bikes, true icons from the
Italian company. A truly innovative style, the shoe is built around a
360-degree graphic, which represents the famous “racing stripe” on the
S4Rs. Materials also remind consumers of the characteristics of
Ducati’s bikes: glossy leather upper, carbon-optic heel construction,
and traditional white, black and red color combinations taken directly
from the flashy colors of the Ducati motorcycles.
Available in
six colors for Recommended Retail Price of €110, the Panigale will be
available starting April 2 exclusively at Foot Locker through out
Europe, Puma Stores worldwide, and starting May in Ducati stores.
Black – Puma Silver – Puma
Metallic Gold – Black - White
Puma – Black – Puma Silver
Puma Silver – Insignia Blue – Black
White – Metallic Gold – Black
White – Puma Silver - Black
www.ducati.com
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