THE MOST SUCCESSFUL BMW EVER
BMW Motorrad celebrates production of the 100,000th BMW R 1200 GS
 BMW
Motorrad celebrated an impressive record as the 100,000th R 1200 GS
rolled off the production line in Berlin, Germany. Since the
introduction of the all-new, lighter and more powerful R 1200 GS in
2004, a staggering 84,373 units have been built, plus an additional
15,627 of its model variant, the R 1200 GS Adventure.
No other
BMW motorcycle has been built in such volume and within such a short
space of time, thus making the R 1200 GS the most successful BMW
motorcycle of all time.
The R 1200 GS is as popular today as it
was back then. In 2006, 31,138 units were sold worldwide, making it
BMW’s best selling model.
The popularity, supremacy and high
volume of sales all underline the unique and universal appeal of the GS
‘Gelande Strasse’ (on/off-road) concept. Until fairly recently, BMW’s
GS range of motorcycles was considered a rather niche proposition, used
mainly by globetrotters and desert racers. However, the legendary genre
has now firmly entered the mainstream, buoyed by a realisation that
road-specific suspension, ergonomic efficiency and all-day comfort make
more sense in the real world of high insurance premiums, poorly
maintained roads and traffic congestion.
Tony Jakeman,
Marketing Manager for BMW Motorrad UK, commented, “Here in the UK the
GS and GS Adventure have been the best selling bikes, in the Adventure
category, for several years. In 2006, the number of GS and GS Adventure
registrations, at 2277, made it the best selling motorcycle in the
country, so we’re delighted to be celebrating the production of the
100,000th R 1200 GS.
''Sales are looking strong again in 2007,
with more and more riders discovering the joys of BMW GS ownership. The
R 1200 GS and Adventure version work equally well as everyday
commuters, weekend sports bikes and long-distance tourers.”
www.bmw-motorrad.co.uk
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