TEAM ROBERTS SIGNS SPONSORSHIP DEAL WITH CAR SUPERMARKET MOTORPOINT
Motorpoint, the highly successful UK car supermarket, who retail cars
throughout the UK with discounts of up to 50%, announced that it will
be one of the main sponsors of the MotoGP heavyweights, Team Roberts,
for the 2007 season. This makes the retailer the first of its kind to
enter into such a high profile deal, usually the reserve of
multinational brands and companies.
The Oxfordshire-based race team will field the number.10 new Honda
KR212V bike carrying the eye-catching blue and red Motorpoint-themed
livery, and will make its official public debut at the MotoGP season
opener at the Losail circuit, Qatar, on March 10, 2007. American Kenny
Roberts Jr, who claimed two podiums in 2006, will once again be riding
for the team in this year’s 18-round championship.
Commenting on the unprecedented sponsorship deal with Team Roberts,
Gary Warren, Managing Director of Motorpoint, explains: “We are looking
for high profile sponsorship to extend the presence of the Motorpoint
brand, and it doesn’t get more exciting than MotoGP. It has a huge
following in the UK, and our relationship with a prominent racing team
such as Team Roberts provides an ideal platform to evolve and gain
greater exposure for the Motorpoint brand.”
Delighted at having Motorpoint as one of the main sponsors, Kenny
Roberts Sr, Principal of Team Roberts, commented: “It is a real
privilege to have the involvement of such a key player in the
automotive retail sector, and we look forward to a very exciting
relationship which brings together two leading names from the
respective fields. Our team has real commitment and confidence to build
a very successful 2007 season, and we are very excited that Motorpoint
are a part of it.”
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